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The Intelligent Broadcaster

56 workflows.
One platform.

How Midas runs TVB's Intelligent Broadcaster programme, across eight departments.

live in the TVB workspace 15 Nov 2026
Michele De Filippo
Michele De Filippo, PhD
CEO, Midas by h.work
What we heard

Eight departments, one programme.

56 workflows in TVB's plan. Each one has a KPI that TVB already measures. This is my understanding of the plan — correct me where I'm wrong.
The objective
Make TVB the Intelligent Broadcaster — every department, every workflow, on one platform.
Midas drafts. A TVB person approves. Nothing is sent or paid without a person.
How each workflow runs

Same four steps, in every department.

A dashboard
Each department sees its own numbers, on TVB's programmes, channels and artistes.
8 dashboards
Ask Midas
On every tab. Answers come with sources, from data the person may see.
Every tab
An AI button or agent
It drafts the work: a proposal, a reply, a schedule, a board pack.
Drafts the work
A person approves
Nothing is sent or paid without a person. Each step keeps a history.
Human in charge
Where to start

Ten star use cases, fastest to pay back.

The highest impact on TVB's revenue and costs, and the fastest to show results. Click one to see it.

Screens show illustrative figures on TVB's real programmes, channels and artistes. Baselines and targets are agreed with TVB in the pilot.

Built to be trusted

A person approves. Every time.

Midas drafts, a person decides
No email, payment, schedule or post goes out until a TVB person approves it.
G4F1A2
Only what a person may see
Ask Midas answers from the dashboards that person may open, with a source for each answer.
H3
Code builds every figure
In reports and board packs, code calculates the numbers. Midas writes only the summary. A source sits under every table.
H4D1
Artistes give consent
No AI use of an artiste's image or voice runs without their approval. Storyboards never show a real person's likeness.
B8C2
Public business contacts only
Prospecting uses public business contacts, and a seller adds each prospect by hand.
A1
Agents act inside policy
The support agent refunds, resets or changes a plan only inside policy. Any other case goes to a person.
F1E6
Getting started

Three steps to live.

01 · Walk the demo

See the ten stars

We walk the TVB workspace together, one department at a time, on TVB's own programmes and artistes.

The TVB workspace
02 · Pilot

Agree the baselines

For each workflow in the pilot, we agree with TVB the KPI baseline and the target. Then we connect the data.

KPI per workflow
03 · Live

Track the payback

Each workflow goes live, pilot or baselined on the Programme page, with cost saved and revenue gained against target.

H8 Programme
56 workflows. One platform.
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Thank you.

The Intelligent Broadcaster — every department, every workflow.

56 workflows. One platform.
midasanalytics.ai

TVB logo: Wikimedia Commons, CC BY 4.0, © Television Broadcasts Limited.

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